Building a Brand that Stands Out
When we speak of branding and the successful brands that are out there, the large companies come to mind. The folks on the Times Square billboard have invested millions to ensure their logos are engrained in our heads and to also to ensure that a number of emotions are invoked when we look at logos of Coke, Amazon or Nike.
India's healthcare landscape's about to change in a big way
I’ve spent a lot of time in the waiting room at my family doctor’s clinic. Time that has been spent questioning why I need to pay a man with just an MBBS degree to prescribe the same medicines he always does to treat the same flu. Today, as most of us think of it as just an MBBS degree without a specialization, little do we realize that there are quacks and doctor’s compounders who’ve spent lesser time in a real doctor’s clinic than you or me.
The 3 things we look for in the entrepreneurs we invest in
We at Ankur can be picky with the companies we choose to invest in. Out of 500 companies we screened in the last year, we made the decision to invest only in 3. When we first look at a company, we pay close attention to the potential of geographic and social impact that company will have for its beneficiaries and suppliers. Then we judge the intrinsic business potential of the company – we look at a company’s potential for scalable growth at a sustainable rate. We make decisions based on analytical rigor, and we look at the potential upside of the company.
Kenya to India: Martin's Story
Before coming to India, I had read what seemed like hundreds of articles and reports that put India’s Impact Business space as the second largest in the world - with an estimated value of $500 million worth of investments. There was endless information on the facts and figures, and not as much as to the innovation that was driving the figures. Once I set foot in India, the truth and reality about the story of what was happening in the Impact Business space was far more interesting and mind-blowing than the articles had told.
Impact focused companies are very diverse and need different kinds of capital to accelerate their growth. Impact investors typically need to use a range of deal structures to address this. Download a study conducted by INSEAD to better understand this.